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Serenna Sweater with Bow and Round Neckline

4.8 / 5  •  2511+ reviews
$99.95 $59.95 Save 40%
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Cool mornings and evenings can take all the joy out of an winter walk!

Now you can feel soft, warm, and feminine in a sweater that wraps you in pleasant warmth, highlights your figure, and adds elegance to every day.

The softness you'll fall in love with

The sweater made from a cotton blend gently embraces the body, giving the sensation of a warm touch from the very first wear. Its material is pleasant to the skin, breathable, and flexible enough to fit your shapes without feeling constricting.

A feminine detail that catches the eye

The charming bow adds a subtle, romantic charm to the overall look. It is this detail that makes even the simplest outfit take on a unique character. The perfect balance between elegance and everyday comfort.

The perfect cut for a feminine silhouette

The fitted design emphasizes the waist and visually elongates the figure while maintaining full comfort of movement. The length past the hips makes the sweater pair perfectly with jeans, skirts, or leggings, always looking good.

Universal style for every day

This is not just another ordinary sweater. Its minimalist, solid color and round neckline make it suitable for any occasion—at work, for a walk, or for coffee with a friend. One garment, endless styling possibilities.

Lightness and warmth in perfect proportion

The sweater is warm enough to protect against the chill, yet not too thick, allowing you to wear it in both winter and early spring. It’s your daily companion in stylish form.

Ava Madison Promise

30-Day Money-Back Guarantee
Shop with confidence — if it’s not perfect, return it within 30 days.

Complimentary Shipping
Free shipping on all U.S. orders, straight to your door.

Personal Support
Our dedicated team is here to help with sizing, styling, and care.

Celebrating 25 Years of Ava Madison

Twenty-five years ago, Ava began designing from her kitchen table with one simple wish: to create soft, timeless pieces that made women feel comfortable, confident, and quietly beautiful. What started as a small collection has grown into a beloved brand — shaped and supported by women like you.

To honor this milestone, we’re saying thank you with our 25 Year Anniversary Event and exclusive bundle savings on some of our most-loved styles.

Bundle & Save:

  • Buy 2 → 10% OFF
  • Buy 3 → 15% OFF
  • Buy 4 → 20% OFF
  • Buy 5+ → 25% OFF

Discounts are automatically applied at checkout.

Ava Madison customer reviews

★★★★★

These Serenity boots are so comfortable. The arch support is noticeable right away, and I can walk longer without the usual foot and knee pain. Soft, lightweight, and they look nice too.

Linda M. "1962"
Oxford, US
★★★★★

I bought the cardigan on a whim and ended up wearing it three days in a row. It’s warm without being heavy, and the fit is so flattering. My husband even complimented me — that never happens!

Karen D. "1971"
San Francisco, US
★★★★

I wasn’t sure what to expect, but the fabric feels expensive and the stitching is very well done. It washes beautifully too. I’ll definitely be ordering more.

Christine W. "1978"
Los Angeles, US
★★★★★

I’m retired and live in comfortable clothes, but still want to look nice. The blouse I bought from Ava Madison checks every box — comfortable, airy, and easy to dress up or down.

Elaine S. "1974"
New York, US
★★★★★

The coat is lovely. It feels structured but not stiff, and the color is absolutely gorgeous. I wore it to brunch last weekend and got several compliments.

Margaret H. "1970"
Los Angeles, US
★★★★★

I appreciate that the sizing is realistic. I’m a 2XL in most stores, but this top fits perfectly without clinging to all the wrong places. Makes me feel confident again.

Author's name
Los Angeles, CA
Softness You Trust

For 25 years, women have chosen Ava Madison for pieces that feel as good as they look — crafted with care, made to last, and delivered with the personal touch you deserve.

Because great style isn’t just worn… it’s trusted.

Beyond Ava Madison
For 25 years, we’ve created clothing that celebrates confidence, comfort, and the beauty of everyday moments.

Frequently asked questions

Yes! We offer free U.S. shipping on all orders. No hidden fees, no surprises at checkout. You’ll see the full breakdown before you pay.

Absolutely! Even if an item was purchased on sale, you can still return it within our return period.

We want you to love what you wear.

We get it, sometimes something just isn’t quite right. That’s why you have a full 30 days after receiving your order to send it back. As long as the item is unworn and in original condition, we’ll make the return process smooth and easy for you.

Once we’ve received your return, your refund will be processed within 2 business days.

You can find all the details in our full return policy.

Each product page includes a detailed size chart to help you find your perfect fit.

We always recommend comparing the chart to a similar item you already own.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit.

Still unsure? Our support team is happy to help you choose the right size!

Once your order ships, you’ll receive a tracking link via email.

We’re here for you. You can reach our support team directly via the contact form on our website or by emailing support@ava-madison.com.

We typically respond within 24 hours (often sooner!).