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Florence Blend Coat

4.8 / 5  •  2511+ reviews
$199.95 $49.95 Save 75%
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Customer Icon Trusted by 25,000+ Women
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The Florence Wool Blend Coat

Timeless warmth, modern elegance.
The Florence Coat by Ava Madison combines classic tailoring with cozy sophistication — designed for women who appreciate style that lasts beyond the season. Crafted from a soft, premium wool blend, it offers gentle structure, refined texture, and all-day comfort.

With its relaxed silhouette, clean lines, and button-front closure, the Florence transitions effortlessly from day to night — from coffee outings to evening dinners. The hooded design adds a touch of modern practicality, ensuring both warmth and style in every setting.

Features

Premium Wool Blend
Soft yet structured fabric that provides warmth without heaviness.

Flattering Silhouette
A relaxed, mid-length cut designed to drape beautifully over any outfit.

Refined Details
Classic button closure, spacious pockets, and a subtle hood for added comfort.

Versatile Styling
Perfectly pairs with jeans, trousers, or dresses — for an effortless polished look.

Ava Madison 25-Year Anniversary Offer

In celebration of 25 years of timeless craftsmanship, enjoy exclusive savings on the Florence Wool Blend Coat — a modern classic designed to elevate your winter wardrobe.

Our Promise

30-Day Money-Back Guarantee
If it’s not the perfect fit, return it within 30 days for a full refund.

Dedicated Customer Support
Our team is available 7 days a week to assist with sizing or styling questions.

Free U.S. Shipping
Every order ships free — with care, confidence, and no hidden fees.

Celebrating 25 Years of Ava Madison

Twenty-five years ago, Ava began designing from her kitchen table with one simple wish: to create soft, timeless pieces that made women feel comfortable, confident, and quietly beautiful. What started as a small collection has grown into a beloved brand — shaped and supported by women like you.

To honor this milestone, we’re saying thank you with our 25 Year Anniversary Event and exclusive bundle savings on some of our most-loved styles.

Bundle & Save:

  • Buy 2 → 10% OFF
  • Buy 3 → 15% OFF
  • Buy 4 → 20% OFF
  • Buy 5+ → 25% OFF

Discounts are automatically applied at checkout.

Ava Madison customer reviews

★★★★★

These Serenity boots are so comfortable. The arch support is noticeable right away, and I can walk longer without the usual foot and knee pain. Soft, lightweight, and they look nice too.

Linda M. "1962"
Oxford, US
★★★★★

I bought the cardigan on a whim and ended up wearing it three days in a row. It’s warm without being heavy, and the fit is so flattering. My husband even complimented me — that never happens!

Karen D. "1971"
San Francisco, US
★★★★

I wasn’t sure what to expect, but the fabric feels expensive and the stitching is very well done. It washes beautifully too. I’ll definitely be ordering more.

Christine W. "1978"
Los Angeles, US
★★★★★

I’m retired and live in comfortable clothes, but still want to look nice. The blouse I bought from Ava Madison checks every box — comfortable, airy, and easy to dress up or down.

Elaine S. "1974"
New York, US
★★★★★

The coat is lovely. It feels structured but not stiff, and the color is absolutely gorgeous. I wore it to brunch last weekend and got several compliments.

Margaret H. "1970"
Los Angeles, US
★★★★★

I appreciate that the sizing is realistic. I’m a 2XL in most stores, but this top fits perfectly without clinging to all the wrong places. Makes me feel confident again.

Author's name
Los Angeles, CA
Softness You Trust

For 25 years, women have chosen Ava Madison for pieces that feel as good as they look — crafted with care, made to last, and delivered with the personal touch you deserve.

Because great style isn’t just worn… it’s trusted.

Beyond Ava Madison
For 25 years, we’ve created clothing that celebrates confidence, comfort, and the beauty of everyday moments.

Frequently asked questions

Yes! We offer free U.S. shipping on all orders. No hidden fees, no surprises at checkout. You’ll see the full breakdown before you pay.

Absolutely! Even if an item was purchased on sale, you can still return it within our return period.

We want you to love what you wear.

We get it, sometimes something just isn’t quite right. That’s why you have a full 30 days after receiving your order to send it back. As long as the item is unworn and in original condition, we’ll make the return process smooth and easy for you.

Once we’ve received your return, your refund will be processed within 2 business days.

You can find all the details in our full return policy.

Each product page includes a detailed size chart to help you find your perfect fit.

We always recommend comparing the chart to a similar item you already own.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit.

Still unsure? Our support team is happy to help you choose the right size!

Once your order ships, you’ll receive a tracking link via email.

We’re here for you. You can reach our support team directly via the contact form on our website or by emailing support@ava-madison.com.

We typically respond within 24 hours (often sooner!).